Published on December 16, 2021
Vision and Values
Many businesses will have a published vision and set of values. Getting these right can inform everything from strategic planning to employee working practices and quality control.
A fit-for-purpose vision and associated values don’t come about by accident – to do them properly takes a lot of time and resource to create and then implement.
Here at Orangebox Training we have created our own company vision and values and enjoyed working with other organisations to help them develop their own. We understand why it is so important and love helping fellow businesses to create theirs.
A brief understanding of each of the key areas are set out below:
What is a Vision Statement and Mission Statement?
A company vision statement can be defined as something which basically sets out and states the goals and objectives that a business wants to achieve in the future. This is also something that expresses the business’s own way of doing things and how it wants to be seen by its stakeholders.
What are Company Values?
Company values are the crucial guiding beliefs or principles that a business holds and follows. These essentially define and explain how those working within this business are expected to behave or carry out their respective roles.
While company values, visions and mission statements will vary from business to business, often it’s the case that there’s a similar positive theme running through them.
Why are these are important?
There are a number of reasons why these can be important to a business, including:
- There can be reassurance for employees that the business has a more secure future, thanks to its planning and forward-thinking.
- Off the back of this, employees can feel more at ease, motivated and potentially see their morale boosted.
- It sets an expectation of the quality of work that the company wants to have completed, which can increase customer satisfaction.
- The decision-making process can be easier for those planning future work or business campaigns.
- New team members can be more easily integrated into the business, if all the key values and beliefs are already laid out.
- Overall processes can become more streamlined and effective, which saves more time and effort.
The first stage in setting the vision and values for a business is to commit to the process, and ensure that it is supported and promoted by the senior managers.
Although it is vital that the vision and values are fully embedded in and owned by the business, it can be a good idea to get input from an external provider to support in their initial design. This provides an impartial understanding of what needs to be put in place to fairly reflect the business and its way of working and also brings a degree or rigour and scrutiny to make sure that the main goals are delivered on time.
If you are interested in working with us to support a vision and values exercise Orangebox Training will assign an experienced team to support you to answer these fundamental questions:
- Where does your company want to be in the coming years?
- What are your USPs?
- Why is your business better than your competitors?
- What are your strengths and weaknesses?
This process will enable you to draft or create a basic list of your values and vision and/or mission statement that can be shared across the organisation for discussion, feedback, and buy-in
If you would like to help your business in creating a new culture through company vision and values, then just ask the experts: Orangebox Training Solutions Ltd. We will be more than happy to discuss your exact needs with you to put together an approach that will work best for your business.
For an informal chat, please email email@example.com or call the Professional Development Team on 01429 717000 opt 3.